With a domain name like macwhiz.com, it’s pretty obvious I’m an Apple fan. I’ve owned nine Apple computers (and purchased or influenced the purchase of at least 12 others), three iPods, three iPads, and more accessories than I can count.
But… I’m not so much of an Apple fan lately.
Since Steve Jobs’ death, Apple has started getting things wrong in a big way:
- Apple’s products used to be centered around the idea of “it just works.” But current Apple products no longer just work. Often, they fail to work in weird ways.
- Apple products used to be easy for beginners to use, but had great power for advanced users. Lately, Apple has oversimplified their products, removing features needed by advanced users—and sometimes even basic features beginners need.
- There was a time when Apple’s products had incredible physical design that was exceptionally natural and easy to use while also being gorgeous. Now, many Apple products have uncomfortable or awkward design choices that still look good, but make for a flawed product.
- The number of bugs in Apple products has been increasing greatly. It’s becoming uncommon for Apple to release software that doesn’t have a major flaw.
These are sweeping generalizations, I know. Consider this a new thesis statement for this blog, for the next while. I’ll be elaborating on these generalizations in future posts. I’ve tried writing to Apple management, and submitting bugs to Apple engineering, but I don’t feel like Tim Cook and his staff truly grasp just how disillusioned their most faithful customers are feeling at this point.
